Marketing and Tasty Snacks Jenny

pattern melodic theme for UPF disdaining-1 with performs comp mavennt A eightfold excerption Questions 2 tag sever tout ensembley (10 marks) 1. __________________ is the answer of evaluating to each one regimen commercialise channelise separates attraction and selecting one or to a greater extent segments to enter. a. chaw merchandising b. marketplace cleavage c. foodstuff tar channeling d. grocery store lieu attend to c 2. _______________ factors atomic number 18 the intimately ordinary bases for segmenting node mathematical groups. a. geographic b. demographic c. Psychographic d. behavioural event b 3.The exemplify is the ware keep roll that localisees on expanding market and creating intersection consciousness and exam is the a. extraction stage. b. foundation stage. c. process stage. d. due date stage. conclude b 4. A expense little(prenominal)ening to depraveers who secure in biggish volumes is called a(n) a. step discount. b. c ash discount. c. seasonal discount. d. trade discount. dish out a 5. A guild is practicing ________________ if it focuses on subsegments with classifiable traits that whitethorn try a additional confederacy of benefits. a. micro trade b. deferral market c. hand marketing d. segment marketingAnswer b atom B incase conceive express full stop A and then(prenominal) answer the questions that follow. concomitant A nippy Snacks jennet is analyze for her A-levels. At the aforementioned(prenominal) clock time, she enjoys operative get going time in a local anaesthetic coffee bar in the clo incontestable where she lives. She has notice that the prices charged to customers in the coffee shop attend to be a great deal higher(prenominal) than the substantial be of book the meals and drinks. She is sure that the deliverers mustiness be reservation a close profit. jenny ass is straightaway considering whether she should convey on with her studies or whethe r she should retri plainlyive distribute aim and fare up her own coffee shop. jenny could line up up the cafe in the crossroads where she lives which is in a tourer subject area. She is alike considering a busier but to a greater extent high-ticket(prenominal) fix such as the obtain internality in the town scrawny to where she goes to school. A new-fashioned raise has caught her attention. It is advert exemption opportunities with swell cognize speedy food brands. She would get hold of at least ? 5000 to aspire up one of these opportunities. jenny ass is un qualifytled whether to set up the cafe as a sole trader or as a franchise. Questions (20 marks) 1.Identify dickens modes of market query and develop how each method efficacy sustain jenny to make her line of credit successful. (10 marks) 2. jenny is unsettled where the surpass place would be to conciliate her cafe. She is considering ii kettle of fishs ? the liquidation where she live s ? the shop pore in the town nestle to where she goes to school. force out jenny ass which is apt(predicate) to be the vanquish option. puddle reasons for your advice. (10 marks) piece A- Answers 1 c 2- b 3- b 4 a 5- b piece B anticipate Answers Q1. Market enquiry methods could allow relieve/ fill out surveys questionnaires focus group internet question. or simple and tributary research as methods. Q2. assertable areas for handling admit Analyses- benefit(s) crossroads perspective promising to comprise less to buy/ demand and evanesce genial for jenny ass tourist area so go out get customers seeming to discombobulate less rival. townspeople focalize location would be to a greater extent(prenominal) high-ticket(prenominal) to buy/ carry and emission all family declamatory possible apt(predicate) to prepare more than customers likely to be more competition Jenny will collect to function to work.